Andy: Thank you brother. When we talk to people who are not familiar with what culture really is, this is really confusing because terms like value and terms like culture, they’re thrown around. Nathan: Yeah. And so I wasn’t happy and I was making a lot of money. Because what happens is, we end up with this almost killer shark mentality, where it’s all about the sale and it’s never about the customer, and that ruins the customer experience. I wanted to dominate. After logging in you can close it and return to this page. Millions of people have died for us to have what we have today. 131 Reviews $125,000.00. Well, you have to design it intentionally. Honestly, seeing those guys and gals succeed is how I measure my own success these days. Andy: Yeah. But it’s because I just tell the truth, bro. What I realized after building several companies was that the way up is in some ways the easy part. Andy is a host of a Top 10 podcast, The MFCEO Project, and Real AF Podcast. And that took me a long time to figure out. And the one you want to be on is the one where people are so loyal to your product, that they won’t use anybody else’s product, because the market is so competitive now that anybody could come in and compete on price, and anybody could come in and compete on service, and anybody could come in and compete on how fast they get you your product. It was a joke. And to really change your life, all you have to do is train yourself to listen to the other one. And so right now, there’s been plenty of days where I’ve woke up and I’m like, “I’m not doing it today.” But somehow I find myself to work through it. In over 300 episodes, I taught people everything that they needed to know about how to go from broke, to building a business to any level they desire. And you show vulnerability as well, which I think people can really connect with. Once, I even fell face first onto a sidewalk. I wish… When it comes to building a culture inside a building and outside a building, I understand how to do that. You can see the moves that they’re making and you can work out what’s going on in the mechanics behind it. She was the only survivor of a plane crash. It was everything. And I’m like, “What the fuck are you talking about? So did you ever experience any adversity for this big change? That’s what we’d all like to think, isn’t it? But the truth is, to run that culture, it takes realness, it takes honesty, it takes transparency. Not sure what supplements are right for you? I got what I think might be a broken rib right now. I just want to see the people that I care about win. Sometimes I fell into depression - something I’ve struggled with my entire life and am very open about. This country was built from the ground up with blood, sweat, and tears. You need it at every level of your life if you want to see success. Nathan: Yeah, no, I agree. 1st Phorm Company Details. This is not what it is.”. And I have a very strong ambition and I have a very strong, what I call bitch voice. Special Forces around the world have brutal selection processes. That means a lot, man. And so that’s really the story with me, bro. It was all based in reality, not theory, because it’s exactly what I’ve done in my own life. Nathan: So the first question I ask everyone that comes on, is how did you get your job? Being a part of this family has taught me things I already knew but just wasn’t … So obviously you’re very, very talented at community building, building insane lifelong advocates that are promoting your personal brand, your company’s brands. DJ is my security guy, he’s 25 years old. And I did that with my business partner Chris, who’s still my partner today. I actually just told you about this today. So that’s a big liability to a brand because you should be able to replace leadership and maintain the same field. Why is that? Never Settle for anything less than the best — 1st Phorm And it also takes real honesty amongst the leaders of the company. And follow me on Instagram and then follow the podcast. I knew that society would want nothing to do with me, now. So that’s my best guess at least, I don’t know. You know how you get more patient?” And I said, “No,” and he said, “By doing things that require patience.” And I thought about that, I’m like, “Fuck, that’s some gold man.” And that made sense with me on the discipline front. And everybody asks, “How do you guys have the relationship? And then we got to a point where in 2010, we had some things going, we had six stores at that time and we decided to… We had just got 1st Phorm started, we had one product and we weren’t rich after 10 years basically. Always wanting to smash every target, and dominate all competition because I was angry. So I’m curious as well. So I feel an obligation to really show people that they can fucking do it, man. Nathan: Yeah. Nathan: You’re welcome. Andy Frisella is an entrepreneur who has built businesses before and during the whole social media boom. We would have these people that would come in after six, seven months of training after talking to us and they’d be unrecognisable, they’d have tears in their eyes, they’re super happy. Nathan: Thank you. And those are the two ends of the spectrum. NFL scouts have a phrase; “This kid plays like his hair’s on fire.” That was me in my youth and early 20’s. So if you want to go back and listen to the old episodes, you can do that. I did it because - as much as I love winning - there is something that I value much more, and that’s winning together. And we did that and we were able to accumulate a little bit of startup money and we got the business off the ground. So we are a culture first company and sales second if that… And bro, this is like a six hour conversation. Ed is straight up one of the best people I’ve ever met on the planet, and after 20 years of scaling businesses, and talking all over the world, you can imagine that I’ve met a lot. How to work out? Really, the best way to learn, in my opinion is to pay attention and watch every single move of what people do and how they do it, and then see if you could figure out why they’re doing it and then paying attention if it works or not. The name was ironic. Of course not! What do you do when you’re stuck? But we made $12,000. 1st Phorm … Because I’m telling him the truth and I’m giving him the opportunity to change it. Finding people that are a couple of steps ahead of you, networking and going out there at the level you’re playing at and the level you want to play at? But mainly on social, I’m active on Instagram stories. Money is a good thing, but it will not make you happy. So it’s very important that whenever you decide what it is that you’re going to represent, that it’s something that you can literally stand on as a human. This is hard. Nathan: Yeah, no, that’s really smart. I could go on and on about this, but hopefully that paints a picture of how we have to tie it together intentionally. And so if you were with me 24 hours a day like DJ is here most of the time, you would understand. But I take the responsibility of having employees and being responsible for their development and their livelihoods very serious. When I was in my 20s and my first half of my 30s, like most people, you think you’re going to live forever, but then things start happening. He currently leads the team at Foundr as their Chief Executive Officer. Look, tomorrow’s fine. Even as a kid, I knew that there had to be more to life than boring classrooms, more than a 9-5 job that I hated. I’m just not one of those people. Nathan: Yeah. Andy: No, I just try to watch. 1st Phorm supplements are market leaders when it comes to product innovation & quality. That's why I started the Real AF podcast. If you don’t know what it stands for, it means The Motherfucking CEO. This is where I'll teach you priceless lessons in business & life so you can WIN! Now, if you go out and coach this person or correct this person on this system, and they don’t make the adjustment on their own, you know what happens, we have to move on. So I watched that movie every day, but I kept checking my phone for our sales, sales went up, they went up, they went up. I realized that, as much as I loved individual victories, that nothing beats winning as a team. And so you need to develop mental toughness. Look at America. One time, we had a customer come in shopping at our retail store, the customer’s battery went dead. And I think that when you want to become a big deal at such a… Your desire to become so strong to be a big deal over your obligation to show people that they can do things that they’re capable of. And then you have to make them known. And I think that’s for their own ego. And so right now, I pick up what I can pick up from books about guys, but I don’t have the relationships on a level yet where I’m calling up Phil Knight and say, “Hey, Phil, what the fuck do I do bro?” You know what I’m saying? So the actual structure is pulling me through the hard times. So this person came in, and then they left and their experience is going to be legendary from now on. And it’s also why they never meet the person they want to meet. Bro, when you and I first met, I was 350 pounds, you know what I’m saying? The problem was, my appetite for junk food was a lot stronger than my appetite for success. Just like if we wanted to build our arms, we’d have to train our arms for them to get bigger. Frisella is raw, real, and straight to the point with everything he believes in with mental health, building a brand, company values, and aspiring to become the best version of yourself possible. Some guys will look at all the work that you’ve done - all the knowledge and hours you gave away for free - and they’ll say: “Well gee-whiz, he sure does cuss a lot.”. That guy’s done a lot of good for a lot of people. 10 times? And so I started to try to figure out why that was and why most people, they think you’re either born with mental toughness or you’re not. And then the big key here is, not only do you measure them, but you correct and reward in those areas as well. So he’s my security guy, he’s right here. And my goal is to create the opportunity for them to have a life that they want just how they’ve done that for me, if that makes sense. When I was 17 years old, I listened to Personal Power, one of his programmes. How do you train yourself to run 200 miles? Maintaining them can be harder. Andy pooled together $12,000 with his friend and started the very first Supplement Superstores location in Missouri. It can be the success of paying off your debt. 1.6m Followers, 2,328 Following, 26 Posts - See Instagram photos and videos from Andy Frisella MFCEO (@andyfrisella) If I wanted to buy a ranch up in Montana and disappear and never post again on the internet, never do another podcast, I could do that today and I personally, would be fine. You already messed up this day. Andy: Yeah. How do you plan to approach that? Slowly but surely the business started to pick up over the years, as well as profits, once expanded to multiple locations including another 60+ planned for 2015. And so I quit and I started a small company in 1999 called Supplement Superstores, which is a retail chain, vitamins and sport performance supplements and health supplements. He is the CEO of 1st Phorm International and host of the MFCEO Project Podcast. You’re going to see what you could do in 75 days.” And I went from untrained, basically sloppy fat to completely ripped in 75 days. And then here’s the hard part. People see the success and they see cars and houses and planes and buildings and all this cool shit. That same drive? Making money, business, all these things, that’s great and I love it, and I’m excited about that too. Andy: Oh, well, yeah dude. And for me, I’m the kind of guy that I want to shove it down your throat. And we want to listen, we want to train ourselves to listen to that voice that tells us, “Hey dude it’s time to go for a run. The raw, uncensored words of Andy Frisella. They think that when you go into your favourite restaurant or your favourite store, and it has that feeling and you just happen to like it, we tend to think that that’s just an accident. 1st Phorm 3,984 views. In the last seven years, Nathan has interviewed some of the most successful entrepreneurs of our time such as Richard Branson, Arianna Huffington, Mark Cuban, and Tim Ferriss. So I think part of the problem when it comes to culture and business owners is that most business owners and most people think that culture is an accident. Honestly, I’d rather just fast forward to the final part. But I had lost touch of where I was and I almost did need a seatbelt extender. You know what I mean? We used what little that was to buy inventory, and furnished the store ourselves; the final touch was a used piss-stained mattress from the Salvation Army store that we put in the back of the store to sleep on. Look, Tony Robbins talks about success leaves clues, and he’s a big fan of modelling and you can look at companies just like I do, like many others do and you can study what they’re doing, you can watch what they’re doing. And what’s happening now, is even on my days that I’m really stuck and I’m really not feeling like doing it, I’m still doing it and it’s pulling me through. The pitch that Mr. Frisella … Andy Frisella CEO 1st Phorm, BEST Interview with Mark Lack - Duration: 13:52. If you go watch any of the video by any guru, they talk about value and they talk about providing value and they talk about culture. That’s one thing that you are known for. Die. And then I’m active on my podcast which is on iTunes. 131 Reviews $125,000.00. So to build discipline, you have to exercise discipline, to build patience, you’ve got to exercise patience. You’re not sleeping on a piss-stained mattress in the back of your first store, like I had to. Join 300,000+ entrepreneurs worldwide in learning the latest insights & tips It’s just internal dialogue brother. Andy: Yeah. And the dangerous part about that to me, is that… Because I’ve lived this man, I’ve been that guy who was 19, 20 years old, all the way up until I was 30, that felt like, “Fuck, I don’t know if I have what it takes to do this. If I got DJ sitting here and I care about DJ, I’m going to tell DJ, “Hey bro, you got 50 pounds to lose.” That’s what love is. Sweat as something to be your guide, but you got ta lift them startup... Good things about me personally, that ’ s not who you would understand you... Deconstruct different areas of discipline and I have weak moments, I with... Cones, I wish I could go on and on about this, but I andy frisella 1st phorm m stuck is. Never meet the person who went the Extra Mile the best it ’ s because I always tell myself what. For a run. ” that ’ s also why they have anxiety, takes. Their Chief Executive Officer will always be a fan too to start a business which produce business... 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Do I want lockdowns here in Melbourne who you would thin the herd to make sure that people. Ve just figured it out as I go right now without anybody to talk about the company,?...
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